The aim of the campaign is to raise awareness and excitement of the catalogue as well as encourage people to grab one of their own, taking part to one of the most printed publications in the world. The main concept of the campaign is the journey of IKEA catalogue. Since the day the catalogue launches until now, where the catalogue has spread. A microsite and a Facebook application have been executed to illustrate that journey. The campaign has so far received a great response. More than 2,000 photos have been posted and still going on.
User Experience, User Interface Design, Content, Digital Marketing